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Gender and Representation in Mexico

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BOOK: Franco, Plotting Women: Gender and Representation in Mexico

What is Franco’s main argument? How does she develop this argument?
Does this book have an underlying theory / framework about how or why things happen in the world?
How does this book make use of data / evidence? (Remember: not all evidence comes in the form of a graph or chart. ) What sort of evidence _might_ it have used effectively?
What are the implications of Franco’s book for how scholars do cultural studies? And for gender studies / feminist theory?