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Business management

1. Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion? (Points : 5)

2. Discuss the importance of integrated marketing communications. Give some current examples of companies that are and are not practicing integrated marketing communications. (Points : 5)

3. Explain the difference between a “pull” promotional strategy and a “push” promotional strategy. Under what conditions should each strategy be used? (Points : 5)

4. You are contemplating a price change for an established product sold by your firm. Write a memo analyzing the factors you need to consider in your decision. (Points : 5)

5.Why is it important for managers to understand the concept of break-even points? Are there any drawbacks? (Points : 5)